I'm sure it will be just fine as a phone. Alienware prices have always been marked up, I know with their computers you could build your own the same hardware spec for wayy less. Granted it doesn't have the paint and lights but that's just cosmetic, goes just as fast. Aleinware has always been targeted at special small markets. I can't see this overrunning the iPhone if it's the same standard alienware routine. Something else could take on the iPhone that's more generally targeted but not this. I wouldn't buy it. I'd rather get a standard smart phone.
Also the design just looks wrong to me
